made to stick pdf
Made to Stick by Chip and Dan Heath explores how ideas can be crafted to captivate‚ persuade‚ and endure‚ using the SUCCESs framework to ensure lasting impact. Overview of the Book Made to Stick by Chip and Dan Heath delves into the science of why certain ideas thrive while others fade away. Published in 2007‚ the book introduces the SUCCESs framework‚ a memorable acronym for six key principles: Simple‚ Unexpected‚ Concrete‚ Credible‚ Emotions‚ and Stories. The authors analyze how these elements work together to make ideas stick‚ drawing from diverse examples like adverti